Established in 1958, has been a household name synonymous with quality biscuits manufacturing. Today, it is one of Malaysia's leading biscuits manufacturers with many accumulated outstanding achievements. Through continuous upgrading, our products have been honoured with numerous awards worldwide, marking important milestones for the company's history. In recognition of Hup Seng's stringent quality management system, the company was awarded the prestigious MS ISO 9002 Quality System Certification from SIRIM in 1995, and upgrading the System to MS ISO 9001: 2000 in 2003. This has reinforced Hup Seng's position as a premier biscuit manufacturer and has enabled Hup Seng products to gain further acclaim both locally and worldwide. With an international market coverage that spans Asia, Africa, Oceania, Europe and North America, Hup Seng products have captured the hearts of consumers, young and old in many corners of the world. Henceforth, Hup Seng shall continue to upgrade, improve and reach for new peaks of excellence.