Our
Beginning
Malaysia
with a
Heritage
1950
The Kerk family from Batu Pahat started a business selling crackers, cookies and biscuits transported by vans around various towns.
1958
Hup Seng started research and development to produce the best biscuit for biscuit lovers. Hence, we started producing the Ping Pong crackers.
The name 'Ping Pong' derived from the success of China being the champion of the World Table Tennis Championship that year. The crackers have been widely loved by Malaysians, leaving a significant impact across generations.
1964
When we opened our first production plant at Batu Pahat over 56 years ago, we never anticipated sharing our love of making 'Ping Pong' Crackers.
1977
By this time, Hup Seng 'Ping Pong' Cream Crackers became Malaysia's best cream crackers and are being exported all over Southeast Asia.
1980
We have built and expanded our production capabilities to meet the demands of our biscuit lovers.
2000
Hup Seng Group was officially listed as Hup Seng Industries Berhad in KLSE.
2005
Hup Seng Group acquired the In-Comix beverage factory.
Today, our biscuits are enjoyed internationally by our consumers in over 60 countries. We have branches all around Malaysia locally.
The Kerk family love what they do in Hup Seng, we have gone through generations and we are constantly creating more delicious and tasty products for our consumers.
